Complete guide to sell your house to the foreign market: Attracting international buyers

16 November 2023

In today’s real estate market, the ability to attract international buyers can make all the difference when it comes to selling your house. Foreign buyers are looking for investment opportunities, vacation homes and quality properties all over the world. 

If you want to sell your house to foreigners and make the most of it, it is important to learn how to stand out in this competitive and globalized market.

Our guide is designed to help you navigate this challenging process. Here you will find valuable tips, effective strategies and best practices to attract the attention of international investors and sell your home in Spain. We guarantee that your sale will be a success!

From preparing your property to be properly promoted and negotiating with foreign buyers, this complete guide provides you with the tools you need to face the international market with confidence. 

If you are ready to sell your home to the foreign market, let’s get started!

Foreigners are looking for homes in Spain

Foreign buyers are looking for homes in Spain. But what attracts them to our country?

Some of the most common aspects that encourage foreigners to invest in real estate in Spain are the quality of life, the proximity to the coast, the mild climate all year round or our rich culture and gastronomy

Foreigners look from beach houses and apartments in cities to rural villas in the interior of the country. 

The most popular areas in Spain for foreign buyers are the Mediterranean coast, the Canary and Balearic Islands and cities such as Barcelona, Madrid, and Valencia

Each of these areas have their unique characteristics, attract different types of foreign buyers and are considered the best areas to invest in Spain

Where do foreign buyers in Spain come from? They come from a variety of countries, but mainly from Germany, the United Kingdom, France, Sweden, and the Netherlands. In recent years, we have also seen a growth in investment from buyers from Russia, China, and the United States.

Benefits of selling your home to foreign buyers

Let’s take a look at the benefits of selling your home in Spain to foreigners: 

  • Broader market: One of the most obvious benefits is the extension of the potential market

By opening your property to foreign buyers, you are significantly increasing the number of potential buyers. 

This can be especially beneficial if the local market is saturated or if you are looking to sell your property at a higher price due to its location or unique characteristics. 

  • Increased investment potential: Foreign buyers are often looking to buy high quality properties and may be willing to invest in improvements or renovations. This can increase the value of your property and allow you to sell it at a higher price.
  • Down payment: Usually, foreign buyers have more liquidity and tend to pay in cash. This means that the buying process is faster since they don’t need a mortgage and there is a lower risk of breaking the negotiation due to financial problems.

Steps to sell your house to foreign buyers

If you want to know how to sell your house to foreigners, following these simple steps can be very helpful:

Preparing the property

Before putting your house on the market, make sure it is in the best possible condition. To do this, check if any repairs are needed, give the house a thorough cleaning or improvements, such as painting, to make the property more attractive.

Determining the price

We recommend that you work with a real estate expert who is specialized in international sales to establish a competitive price. This will take into account aspects such as location, size, characteristics, amenities, etc.

Marketing and promotion

Use effective marketing strategies to reach foreign buyers, such as online promotion through international websites, social networks, international real estate platforms and, above all, collaboration with real estate agents who have international contacts.

Photos, videos and detailed descriptions are essential to achieve proper branding and attract the attention of foreign buyers.

Offer information about the area where the property is located, including information about schools, medical services, transport, stores, restaurants and leisure, etc.

Negotiating with foreign buyers

When you receive offers from foreign buyers, be prepared to negotiate. Work with your real estate agent to determine which offers are beneficial and how you can reach a mutually convenient agreement

Flexibility in visits

You have to be willing to be flexible with foreign buyers’ visits, as they may come from different time zones. You can consider offering virtual tours or real-time video tours. 

Keep an open communication

Keep an open and constant communication with potential foreign buyers, responding to their questions and concerns in a timely and professional manner.

Legal paperwork

Work with real estate agencies that offer specialized advice on international real estate transactions, such as Monserrate Premium Home Agents, to ensure that all legal aspects are in order.

They will help you with reviewing and signing the contract, verifying the documentation of home ownership and ensuring that local and international legal requirements are met.

Following these steps and having the right support and advice from professionals specialized in international sales will guarantee you a better preparation to sell your house to foreigners in an effective and successful way.

When selling your house in Spain to foreign buyers, we must insist that it is important to have specialized advice, both to understand the legal and fiscal complexities and to create effective marketing strategies in order to attract international buyers.

Investing in a team of real estate and legal experts who specialize in international sales and Golden Visa management allows you to be confident that you are making informed and strategic decisions, maximizing the value of your property and ensuring that your sale goes smoothly and successfully.

If after reading our guide, you are interested in selling your home, contact us. We will guide you through the entire buying process, trust in the professionalism and experience of our advisors!

Write to us, and one of our premium home agents will get in touch with you.


    Escríbenos, y uno de nuestros premium home agents se pondrá en contacto contigo.