How to prepare your property to attract the attention of national and foreign luxury buyers

15 November 2023

In the competitive world of the luxury real estate market, it is important to highlight your property as a true treasure. 

If you are looking to attract national and foreign luxury buyers, it’s essential to prepare your property in a way that captures their attention and sparks their interest since the first glance.

If you want to sell your luxury villa or property, be sure to emphasize its exceptional features, sophisticated design and prime location. 

These elements are the key to highlight the advantages of investing in luxury real estate and catch the attention of an audience that values exclusivity and quality in their real estate investments. 

Keep reading this article and discover some basic techniques to promote your property and make it attractive to luxury buyers, national or foreign.

Get your home ready for sale and attract potential buyers

Getting a property ready for sale plays a key role in attracting potential buyers and maximizing its value in the market. 

 Here is a step-by-step guide on how to do it:

  1. Deep cleaning: First impressions are decisive. Deep clean your home, including windows, floors, carpets and all surfaces. Remove all clutter and make sure every room looks spotless.
  2. Repairs and maintenance: Make all the necessary repairs, from roof leaks to dripping faucets. Everything must work properly, from electrical systems to appliances.
  3. Paint and decor: Painting the walls of your property in neutral colors can make it look fresh and attractive. Avoid personal decorations and objects, which may distract the attention of buyers.
  4. Improve lighting: All rooms should be well illuminated. Clean the lamps and change the bulbs if they are not working. The right lighting makes your home feel more welcoming.
  5. Take care of the exterior: The first impression of your home begins outside. Keep the garden and the exterior of the house well taken care of. Trim the bushes, mow the lawn and paint the front of the house if necessary. An attractive exterior will attract more buyers.
  6. Remove personal items: Take out personal photos and decorations that may make buyers feel unfamiliar. You want them to be able to imagine themselves living in your property.
  7. Organize and store items: Clear out closets and storage. Buyers want to see available storage space. 
  8. Style spaces:  Arrange furniture, so the rooms look spacious and functional. Less is more, so consider reducing the amount of furniture if necessary. 
  9. Good scent: Make sure your home smells good. Avoid strong, unpleasant smells. You can use subtle air fresheners. Prior to a visit, we recommend airing the house well, and opening all the windows.
  10. Cost-effective improvements: Focus on improvements that can increase the perceived value of the property. Small improvements such as changing doorknobs or faucets can make a big difference. 
  11. Papers in order: Gather all relevant documentation about your home, floor plans, building permits, maintenance and repair records, property deed. This way you build the buyers’ confidence.
  12. Hire a real estate agent: An agent with experience in the luxury real estate market will advise you in establishing the most appropriate price, as well as the marketing strategy and negotiation with potential buyers.
  13.  Effective marketing: Use high quality pictures and highlight the key features of the house in the description. We recommend that you consider virtual tours or 3D tours to attract online buyers.
  14. Schedule visits: Allow buyers to walk around the property at their own pace and share useful information.
  15. Negotiation and closing: Once offers come in, negotiate effectively and consider having your real estate agent work with you to ensure that the transaction goes smoothly.

Benefits of having a real estate agent to attract buyers’ attention 

Having a real estate agent offers several benefits for those who are looking to sell or buy a property.

Why do we recommend that you work with a real estate agent to attract the attention of local and foreign buyers?

  • Real estate agents are experienced and have a deep knowledge of the local market. They are aware of trends, property prices and market conditions. They can help you set a fair price for your property.
  • Real estate agents have an extensive network of contacts in this field. Other agents, potential buyers, business professionals, lawyers, etc. that can help you close deals successfully.
  • Negotiation skills are key in real estate transactions. Real estate agents are used to negotiate for the benefit of their clients, achieving, in this case, the best selling price.
  • Real estate transactions require a lot of legal documentation. A real estate agent helps you manage all the necessary documents, making sure they are complete and properly presented, minimizing the risk of costly mistakes.
  • The process of buying a property can be a complicated and time-consuming process, especially if the buyer of your home is a foreigner. A real estate agent handles much of the work, allowing you to focus on other responsibilities and activities.
  • Real estate agents can provide an accurate assessment of a property’s value. This is essential for sellers who want to set a competitive price.
  • Additionally, real estate agents have access to professional resources such as photographers, marketing professionals, etc. to improve the presentation of your property in the market. 
  • A good real estate agent takes the time to understand their clients’ needs and goals, providing professional advice and guidance throughout the entire process.
  • Lastly, real estate transactions can face unexpected challenges, and an experienced advisor can anticipate potential problems and work to solve them effectively. 

If you are thinking of selling your property, consider Monserrate Inmobiliaria Premiun Home Agents.

Rely on our experience, market knowledge, strong network and specialized skills that can speed up and optimize the process of selling your property.   If you have any questions or doubts, please contact us, we will be happy to help you!

Write to us, and one of our premium home agents will get in touch with you.


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